I build the systems behind growth at scale.
I’m at my best when I can build the playbook and own the result.
paid media managed.
team members managed.
ecommerce customers acquired.
organic audience built at peak.
Different markets. Repeatable growth.
Building the demand engine.
Paid acquisition, outbound, creative and more. 5× Sales Activated Leads on flat spend.
Operating at the speed of the market.
$1M+/month in media, tight margins and high velocity. 5 → 100 campaign launches a day.
Learning growth when the money was mine.
From zero paid media experience to a branded ecommerce operation. 6,000+ customers, self-funded.
Earning attention organically.
Grew a social audience to 300K+ followers, monetized it with sponsorships, then launched owned merch.
The patterns that keep showing up.
More context means faster learning, fewer broken handoffs and more places to improve the outcome.
Production got cheaper. Taste, positioning and judgment got more valuable.
No attachment to a campaign because you worked hard on it. The numbers get the final say.
Small wins across the funnel compound into better economics.
These are the tools I keep reaching for.
Books that shaped how I think.
A mix of advertising, creative work, compounding, entrepreneurship and building things people actually want.